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CORE HUMAN DESIRE


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CORE HUMAN DESIRE


THE CORE HUMAN DESIRE

Our desire as human beings is a lot more than just buying stuff;  there is an innate need to being safe, secure, feeling  loved by friends or family even being respected and having self-esteem. Being human is about the need to lead a better life. 


For brands today, the challenge is to recognise this and think about building more positive (human experiences) with their consumers, not just scripting the next broadcast sales message.

THIS IS WHERE AMBASSADOGS CAN HELP...

 

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THINKING HUMAN


THINKING HUMAN


HOMO PERFECTUS versus HOMO SAPIEN

At Ambassadogs, we help you think about people (not 'consumers' or 'segments') as well as product. It helps us pinpoint those times and places where where people wander off-course from logic or rationality.  It helps us design more 'human' experiences - ones that still focus on the ambition of creating commercial transformation for you and your business.

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A BEHAVIOURAL TOOLKIT


A BEHAVIOURAL TOOLKIT


A TOOL KIT TO UNCOVER THE LAYER OF HUMAN REALITY

Over the last 7 years, Ambassadogs has built up a practice that uses established and emerging practices as an arsenal of people-insight:

  • Behavioural Economics (the science of decision making)
  • Data Analytics
  • Social Media Eaves-dropping
  • Vision Experience Planning

All of these are key tools to helping you, and your creative partners think about people, as well as product.

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HOW WE HELP


HOW WE HELP


THREE PLACES WE CAN HELP

 

  • Adding a layer of human reality to the creative brief and helping define the REAL problem to be solved (because most times this isn't a product specific challenge, but a people-centric one)
  • Creating experience visions; think of a customer journey that's not the path-to-purchase. Think of your consumer in their every-day life and then think about mapping those key points in their day where the brand can interact and deliver a more positive experience
  • Helping you build more positive experiences internally; because what we do is think about people, we can help you as an organisation use behavioural principles to help create more collaborative, effective, ultimately better workplace cultures