THE CORE HUMAN DESIRE
Our desire as human beings is a lot more than just buying stuff; there is an innate need to being safe, secure, feeling loved by friends or family even being respected and having self-esteem. Being human is about the need to lead a better life.
For brands today, the challenge is to recognise this and think about building more positive (human experiences) with their consumers, not just scripting the next broadcast sales message.
THIS IS WHERE AMBASSADOGS CAN HELP...
HOMO PERFECTUS versus HOMO SAPIEN
At Ambassadogs, we help you think about people (not 'consumers' or 'segments') as well as product. It helps us pinpoint those times and places where where people wander off-course from logic or rationality. It helps us design more 'human' experiences - ones that still focus on the ambition of creating commercial transformation for you and your business.
A TOOL KIT TO UNCOVER THE LAYER OF HUMAN REALITY
Over the last 7 years, Ambassadogs has built up a practice that uses established and emerging practices as an arsenal of people-insight:
All of these are key tools to helping you, and your creative partners think about people, as well as product.
THREE PLACES WE CAN HELP